Author: Zhang Hongtao
Source: Yabri Entrepreneur Forum CEF
After coming back from the town of Abli recently, I went again.XarcadetankstickAfter a trip to Maotai Town, it can be said that he ran from the northeast to the southwest. To some extent, this also explains what is meant by "good wine is not afraid of the depth of the alley".
There are many similarities between the town of Maotai and the town of Abuli. For example, Maotai Town is under the jurisdiction of Renhuai City, Zunyi City, and Yabuli Town is the town under Shangzhi City, Harbin City. They are a three-hour drive from big cities, highways are built between mountains, it takes a long way to drink good spirits, and it takes a long way to attend the annual meeting of entrepreneurs. Of course, they are also very different. Maotai Town has not only Maotai Liquor, but also many other Maotai-flavored wines, including Guotai Liquor, a partner of the Abli Forum, while there is only one permanent venue of the Yabri Entrepreneur Forum in Maotai Town. And there is only one annual meeting of Yabli Forum entrepreneurs. Unfortunately, the town of Abuli does not have a matching well-known products at home and abroad.
This time, when I came to Maotai Town, the entrepreneurs of the Yabu growth Plan were cordially received by the leaders of Maotai Group. Chairman Zhang Deqin, who had just arrived, had a discussion with everyone and had lunch. It is worth mentioning that in this event, everyone drank Feitian Maotai and unanimously commented that the wine was really good! I think the wine must be really good, and more importantly, everyone drinks steadily. Originally, I wanted to ask Chairman Zhang to sign the finished bottle, but I was told it was "tasting wine" and the bottle needed to be recycled.
I have been to Maotai Group for a total of 4 times. Although the group has experienced many leadership changes, Maotai is still Maotai, which has an irreplaceable position of other liquor brands. As Chairman Zhang Deqin said: Maotai not only belongs to Maotai employees, not only belongs to Maotai Town, but also belongs to Guizhou Province, belongs to the whole country. Maotai carries history, culture and mission, its social responsibility is too much, too heavy! Maotai people "have a lot of pressure!" In short, Maotai Group left me six words: tradition, heavy, history.
After visiting Maotai Group, we went to Guotai Liquor Industry. Because of the word "national liquor Maotai", many people confuse Maotai with Guotai, thinking that Guotai also belongs to Maotai Group. in fact, Guotai's controlling shareholder is Tianjin Tianshili Group, which is a private enterprise. As Guotai is a partner of the Abuli Forum, entrepreneurs drink Maotai as well as Guotai.
Guotai is a liquor enterprise characterized by intelligent manufacturing, and its production line is almost completed by machines. Guotai Liquor adheres to the "12987" brewing technology of traditional Daqu Maotai-flavor liquor, and adopts modern scientific and technological means, such as digitally analyzing the gelatinization degree index evaluation method of steaming grain degree, so as to improve the scientificity and stability of brewing. Since I have just returned from a study tour of Silicon Valley, I have been thinking whether there will be subversive results if the big data model is applied to the liquor industry. During the discussion with the management of the national station, we have been discussing whether the industry big data model can better analyze the accurate market segments of different regions, different ages and different occupations, so that the new generation can have a new generation to choose. In the meantime, my suggestion is to pay more attention to the choice of the second generation of enterprises.
The collision and blending of new commercial forces and traditional forces has always existed in today's rapidly changing business world.
In retail, the rise of e-commerce has brought great challenges to traditional brick-and-mortar retailers. E-commerce platform, represented by Alibaba and JD.com, has gradually changed consumers' shopping habits by providing convenient shopping experience, a wide range of commodity choices and price advantages. Traditional retailers have to adapt to this change and strengthen the construction of online channels. Now, pinduoduo and Douyin, including Oriental, are also challenging the original e-commerce model.
In the communication industry, the popularity of mobile Internet makes traditional telecom operators face the challenge from Internet telephony and short message applications. The former SMS mode is about to be eliminated. If you receive a phone call, it is likely to be an express message. Applications such as Wechat and WhatsApp provide a more convenient and economical way of communication, subverting the traditional telecommunications business. Will it be a combination of virtual and real communication?Xarcadetankstick?
In the financial industry, the emergence of digital payments and financial technology companies challenges the status of traditional banks. The rise of Alipay, WeChat Pay and other mobile payment platforms has changed people's way of payment. No wonder foreign friends will lament infinitely when they come to China: in China, it is enough to bring a good mobile phone. Indeed, we only take credit cards with us when we go abroad.
In the automobile industry, the development of new energy vehicles and automatic (auxiliary) driving technology is reshaping the pattern of the automobile industry. Tesla and other new power automakers have had an impact on traditional automakers by virtue of advanced technology and innovative business models. China's new energy car market is in full bloom, giving people the impression that all technology companies are building cars, or on their way. I hope that when self-driving really comes, we won't have to buy a car and go out and shout "car!" There will be a driverless car that will take us to where we want to go. Even if you want to invite someone to dinner in the future, you don't have to go to a restaurant, just call an unmanned dining car.
In the Internet field, giants such as Alibaba and Tencent have become traditional forces, while newly emerging enterprises such as byte bouncing represent new forces. Byte beat's Douyin platform quickly attracted a large number of users and created a new business model in the form of unique algorithm recommendations and short videos. They compete with traditional Internet giants in terms of traffic and market share. at the same time, they are constantly exploring the possibility of cooperation to promote the development of the industry.
The collision and blending of new commercial forces and traditional forces will subvert the industry, bring infinitely beautiful new products to ordinary people, and bring us a better new life. We need to know that the core of promoting "the collision and blending of new commercial forces and traditional forces" is "people", and this person is an entrepreneur. Entrepreneurs will work together to create wealth and promote social progress in the process of touching and blending new and traditional forces. They are the cutest people in the new era.