News summary
The tire industry is facing consumers 'mileage concerns. The actual mileage of products from leading companies is mostly about 400,000 kilometers; the market has misunderstandings about the shelf life of tires, and it is difficult to distinguish between authenticity and authenticity of brands; e-commerce impacts the profits of physical stores, and the safety problems of retreaded tires are serious. The profit prospects of the tire industry are unclear.
Newsletter text
The tire industry is full of fog. How can consumers and industry practitioners see through the fog of the market? The following is a revelation of the seven "weird stories" that exist in the tire industry. [Tire mileage exaggerated] The mileage in the tire industry is unbelievably high. However, the mileage of 400,000 kilometers is actually the upper limit of the leading brand. According to industry insiders, those tire brands that claim to be able to travel more than 800,000 kilometers are mostly based on data in ideal environments, which is almost impossible to achieve in reality. [The concept of tire expiration is false] Consumer concerns about tire shelf life are exaggeratedcrashteamracing2Yes. In fact, there is no shelf life for tires. As long as the storage conditions are appropriate, the performance of new tires is similar to that of tires stored for three years. Michelin recommends replacing tires older than ten years old, but tires older than ten years old are very rare on the market. [It is difficult to distinguish between real and fake tire brands] There are a large number of copycat products on the market that imitate well-known tire brands. The appearance of these copycat brands is highly similar to that of well-known brands, but the quality is vastly different. Industry insiders remind that tires should be carefully identified when purchasing to avoid buying counterfeit brands. [Foreign brands are not always the best choice] Although some foreign brands have high popularity due to advertising effects, in terms of quality, the products of many domestic tire companies also perform well. When selecting tires, car owners should pay attention to product performance rather than just brand awareness. [E-commerce competition puts pressure on tire stores] Through the power of capital, e-commerce can lower prices in a short period of time, which poses a huge challenge to traditional tire stores. At the same time, regulatory loopholes have allowed some sharpened tires to enter the market, damaging the image of regular brands. [Illegal retreaded tires have a great safety hazard] Illegal retreaded tires are of poor quality and pose a very high risk of puncture. Industry insiders warn that tire stores and consumers should be vigilant and avoid using illegally retreaded tires. [Tire business is not easy to make money] Although some people have been successful in the tire industry, it is not easy for most tire businessmen to make money. Problems such as poor markets, low-price competition, and credit risk have made the tire industry not as profitable as the outside world imagined.
