News summary
Bridgestone Americas cooperates with Maseratiplayingcardmachine, provides customized tires for the Grecale Folgore EV SUV, and plans to use Enliten technology for 90% of the tires by 2030 to enhance tire performance and sustainability and support Bridgestone in achieving its 2050 carbon neutrality goal.
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Bridgestone and Maserati collaborate to develop all-electric vehicle tires
Bridgestone Americas announced that it has been selected by Maserati as its first all-electric SUV, Grecale Folgore, to provide 20-inch custom tires. The cooperation builds on previous cooperation between the two parties, including the supply of accessories for the Maserati MC20 supercar and Grecale. To meet the needs of Maserati Grecale Folgore, Bridgestone has specially developed the flagship tire Potenza Sport Enliten.
Customized tires improve handling and sustainability
Bridgestone said custom tires are designed for different road conditions and are designed to enhance driver handling on dry and wet roads. Using Bridgestone's tire development method Enliten technology, tire performance has been improved while enhancing sustainability characteristics.
Enliten technology drives sustainability and product performance
Enliten technology continues to promote tire wear resistance and wet performance. Structural upgrades help improve riding comfort, handling performance and quietness. Bridgestone is committed to supporting tire recycling through Enliten technology and is a practitioner of sustainable development in the tire industry.
90% of tire production in 2030 will use Enliten technology
Bridgestone stressed that by 2030, 90% of its tire production will use Enliten technology, covering all types from two to 18 wheels. Enliten technology focuses on safety, handling performance and sustainability, supporting innovation from polymer science to new tread patterns.
PeakLife technology improves tire durability and life
Bridgestone's PeakLife technology made its debut at the Turanza EV, with a key role in improving product durability and life. This technology achieves lower rolling resistance and greater wear resistance by optimizing the combination of silica and synthetic rubber. Bridgestone said that the application of PeakLife technology has brought significant improvements in wetland grip, fuel/energy conservation performance and life expectancy.
Bridgestone is committed to achieving 100% carbon neutrality
Bridgestone's sustainable development goal is to achieve 100% carbon neutrality. Currently moving towards the 2050 goal, it plans to recycle and reuse 600,000 tons of used tires every year, and it is expected to reduce carbon dioxide emissions by 1.46 million tons per year.